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In the summer of 2012, a group of friends from England, Europe, Canada, and the U.S. discovered the power of juicing. The impact of fresh, nutrient-packed juice on their health was undeniable, opening up a whole new world of wellness.

But with busy lives, juicing daily wasn’t always practical. They searched for a convenient, store-bought option—only to be shocked by what they found. Most "healthy" juices were loaded with corn syrup, sugars, and chemicals, with little to no real fruit. How was this even allowed? These products were cheap and enticing, but far from truly nutritious.

There was only one solution: create a genuinely healthy, affordable juice. The challenge? Finding a way to keep it fresh long enough to reach people’s homes without preservatives or additives. After extensive research and travel, they found the answer—a process that makes fresh, real juice possible. And so, the journey to bring truly clean, delicious, and accessible juice to everyone began.